How Much Does a TV Cost? TV Prices by Screen Size and Brand

What you get for more money

• A bigger screen: each step up (55" to 65" to 75") usually adds the most to the price.
• Better picture technology: QLED and Mini-LED for brightness, OLED for contrast and black levels.
• Higher refresh rates (120Hz) and HDMI 2.1 for gaming.
• Better built-in sound and processing on premium models.

Buying tips

• Match the size to the room: a common rule of thumb for 4K TVs is a viewing distance of about 1 to 1.5 times the screen size, so a 65-inch TV suits roughly 5½ to 8 feet.
• Mid-range TVs from TCL and Hisense often offer QLED and Mini-LED features at lower prices than the big brands.
• Last year's models drop in price in late winter and spring, when new models arrive.

When to buy

Black Friday (often the lowest prices of the year), the weeks before the Super Bowl, and spring when new models arrive. See the Black Friday price check and best time to buy guide.

Are TVs getting cheaper?

US prices in the "Televisions" category changed by −88% between 2010 and 2025, compared with +48% for all consumer prices (source: U.S. Bureau of Labor Statistics). How prices changed since 2010.

Frequently asked questions

How much does a TV cost?

Most TVs in our catalogue list for $399.99 to $1,050, with a median of $599.99. The cheapest model lists for $109.99 and the most expensive for $5,000.

What is a good budget for a TV?

Budget models list for up to about $449.99, mid-range models for $449.99–$829.99, and premium models above that.

How much does a TCL TV cost?

TCL TVs in our catalogue list for $149.99 to $1,400, with a median of $499.99 (22 models).

Are TVs getting cheaper?

Official US price data for the "Televisions" category shows a change of −88% between 2010 and 2025, compared with +48% for all consumer prices.

When is the best time to buy a TV?

Black Friday (often the lowest prices of the year), the weeks before the Super Bowl, and spring when new models arrive.

How much does a 75-inch TV cost?

See the screen size table above: it shows the price range and median list price for 75-inch TVs in our catalogue.

Prices are manufacturer list prices (MSRP) recorded in our catalogue, many approximate, for the years each product was most popular; sizes and colours of one model count once. Retail prices vary between stores and change often.