Product recall · September 14, 2023

Buffalo Games Recalls Chuckle & Roar Ultimate Water Beads Activity Kits Due to Serious Ingestion, Choking and Obstruction Hazards; One Infant Death Reported; Sold Exclusively at Target

Recall number 23286 · About 52,000 · All Target recalls

Hazard: If a water bead is ingested, it expands and can pose ingestion, choking and intestinal obstruction hazards inside a child's body, resulting in severe discomfort, vomiting, dehydration and a risk of death to a child.

What to do: Consumers should immediately stop using and take away the recalled water beads from children. Contact Buffalo Games for a full refund and instructions on how to return the product in a prepaid mailing package supplied by the firm or return the product to any Target store.

Read the official CPSC recall notice (opens in a new tab)

Recalled product: Chuckle & Roar Ultimate Water Beads Activity Kits
Recall number
23286
Announced
Product
Chuckle & Roar Ultimate Water Beads Activity Kits
Importer
Target Corporation of Minneapolis, Minnesota
Made in
China
Affected products
This recall involves the Chuckle & Roar Ultimate Water Beads Activity Kit. On the front of the purple container, the label states Ultimate Water Beads Activity Kit. It includes: 2 ounces of "jumbo" water beads and 6 ounces of "regular" water beads. Along with a clear container and lid, there are five small toy fish, a scissor scoop, tweezers, a scoop with a handle, 10 activity cards and instructions. The activity kit was sold in a purple box with UPC Number 079346627035 on the back.
Units
About 52,000
Incidents / injuries
Buffalo Games received one report of a 10-month-old child's death from swallowing the recalled water beads in July 2023 in Wisconsin. Buffalo Games also received a report that a 9-month-old child was seriously injured in November 2022 in Maine from swallowing the water beads which caused an intestinal obstruction requiring surgery to remove them.
Sold at
The recalled Chuckle & Roar Ultimate Water Beads Activity Kits were sold exclusively at Target stores nationwide and online at Target.com from March 2022 through November 2022 for about $15.
Consumer contact
Buffalo Games toll-free at 800-637-0732 from 9 a.m. to 4:30 p.m. ET Monday through Friday, email at beadrecall@buffalogames.com, or online at https://chuckleandroar.com/recall or www.chuckleandroar.com and click on "Recall Information" at the top of the landing page.
UPC codes
079346627035
Source
U.S. Consumer Product Safety Commission recall notice 23286
Last checked

What to do if you own this product

  • Stop using the product if the notice tells you to.
  • Find the model number, serial number or date code on the product and compare it with the notice.
  • Contact the company using the details above for the refund, repair or replacement.
  • Report an injury or a safety problem at SaferProducts.gov.

Read the official CPSC recall notice (opens in a new tab)

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Source: U.S. Consumer Product Safety Commission recalls database. Recall data last checked against the CPSC database on November 9, 2026. Savings Ahead is not affiliated with the CPSC or the companies named; always follow the official notice. Found a mistake? See our corrections policy.