Price insights

Are We Paying More Than 10 Years Ago? 2025 vs 2015

Overall, US consumers paid +36% more in 2025 than in 2015. For household products the answer depends on what you buy: 0 categories rose faster than that, while 6 cost less than ten years earlier.

Change in average prices, 2015 to 2025
  • Televisions−71%
  • Phones & phone hardware−69%
  • Toys−38%
  • Computers & smart home−27%
  • Audio equipment−26%
  • Cookware, tableware & decor−6%
  • Linens, rugs & curtains+0%
  • Major appliances+1%
  • Apparel+4%
  • Sporting goods+6%
  • Small appliances+9%
  • Personal care products+10%
  • Household furnishings & supplies+15%
  • Furniture & bedding+16%
  • Pets & pet products+21%
  • Tools & outdoor equipment+24%
  • Jewelry & watches+27%
  • Housekeeping supplies+27%
  • Food at home+29%
  • All items+36%
Category$100 in 2015 costs in 2025ChangeAfter inflation
All items (overall inflation)$135.83+35.8%–
Food at home$129.32+29.3%−4.8%
Housekeeping supplies$127.21+27.2%−6.4%
Jewelry and watches$127.03+27.0%−6.5%
Tools, hardware, outdoor equipment and supplies$123.97+24.0%−8.7%
Pets and pet products$121.34+21.3%−10.7%
Furniture and bedding$115.67+15.7%−14.8%
Household furnishings and supplies$114.81+14.8%−15.5%
Personal care products$110.28+10.3%−18.8%
Other appliances$108.71+8.7%−20.0%
Sporting goods$106.10+6.1%−21.9%
Apparel$104.30+4.3%−23.2%
Major appliances$100.97+1.0%−25.7%
Window and floor coverings and other linens$100.31+0.3%−26.2%
Other household equipment and furnishings$93.69−6.3%−31.0%
Audio equipment$74.03−26.0%−45.5%
Computers, peripherals and smart home assistants$72.56−27.4%−46.6%
Toys$62.30−37.7%−54.1%
Telephone hardware, calculators and other consumer information items$30.82−69.2%−77.3%
Televisions$29.18−70.8%−78.5%

"$100 in 2015" shows what the same basket of products in that category cost in 2025, based on annual average prices. Source: U.S. Bureau of Labor Statistics, CPI-U, data through September 2026.

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